December 24th, 2025
Scritches 2025 Year in Review
2025 was Scritches first real year. Starting the year with the early beta: a simple app w/ bugs galore, Scritches has morphed into a polished product with real businesses seeing real growth. So far, 465 businesses have tried out Scritches, with 51 businesses having an active subscription. I think that’s pretty cool.
Today, I wanted to close the year with a quick dive into the data and numbers of Scritches. The numbers tell a story of serious usage and pet care businesses running at scale.
Here’s what the year looked like.
👉 Still wanting to give Scritches a try? Click here!
📅 A massive amount of care delivered
Across the platform in 2025:
2,082 bookings created
672 bookings created online
5.7 bookings per day on average
39,770 hours of service delivered
Care came in many forms:
704 stay-based services like overnights and daycare
4,497 appointments like walks and drop-ins
2,705 total days of overnight and stay-based care
That is real, full-time work happening every day.
🐶 Nearly 2,000 pets in the Scritches universe
The pet data this year was especially fun.
1,955 total pets in the system
1,221 pets received care this year
Top pet names across the platform:
Daisy (17)
Charlie (16)
Millie (12)
Bella (11)
Sophie (9)
Other highlights:
Most popular breeds include Domestic Shorthair, Golden Retriever, and Mixed Breed (Medium)
Oldest pet: Gingy, a legendary 25.4 years old
Most booked pet: Sudd, with 31 bookings
👥 Clients kept coming back
Trust shows up clearly in the client data.
1,225 total clients
41.7% repeat client rate
82 super loyal clients with 5 or more bookings
356 agreements signed
196 intake forms submitted
One VIP client alone booked 40 times this year.
One family trusted a sitter with 8 pets
⏰ When things got busiest
Patterns emerged clearly this year:
Busiest day of the week: Friday, with 891 appointments
Busiest month: December, with 1,135 appointments
Busiest single day: December 23, with 59 appointments
About 21.5 percent of bookings happened on weekends
Pet care does not take days off, and neither does this community.
💰 Real money moving through real businesses
Across all Scritches businesses in 2025:
$306,812 invoiced
$208 average invoice
Extras added up to:
$2,442 in tips, about 488 bags of dog treats
$3,022 in holiday fees
Highest tip received: $250
Most common payment methods were Venmo (45.8%), Zelle (21.0%), bank transfer (20.5%), cash (9.3%), and check (3.4%)
⭐ Pet parents were extremely happy
And communication stayed front and center:
897 report cards sent
4,931 photos shared
51 videos uploaded
Engagement and feedback stayed consistently strong.
70 reviews collected
4.91 star average rating
98.6 percent of reviews were 5 stars
95.7 percent happiness score
That is a lot of peace of mind delivered.
🎉 Thank you, seriously
Thank you for being part of the Scritches story in 2025. These numbers represent real work, real trust, and real businesses growing stronger every day.
And we’re not stopping here. I have so many plans and so much in store for 2026. While Scritches will continue to evolve, the core will stay the same: a modern, thoughtful product that removes friction from your day, gives you back time, and creates experiences your clients genuinely love.
I cannot wait to see what we build together.
Cheers 🙂🥂,
Lucas
👉 Still wanting to give Scritches a try? Click here!