Let’s be real, asking for reviews can feel a little awkward.

Even when you know a client loved your care, it’s easy to overthink when to ask or how to say it. But the truth is, reviews are one of the most powerful tools for growing your pet care business. They build trust, boost bookings, and show new clients they’re in good hands.

Review Booster takes the pressure off by helping you collect feedback in a natural, automated way, so you can get more great reviews without chasing them down or making it weird.

How It Works

After a booking ends, you can send a review request to the client, either manually or automatically. They’ll see a quick message where they can leave a star rating and optional feedback. It’s simple and smooth, designed to feel like a natural part of the care experience.

You control what counts as a “positive” review (like 4 stars or higher), and set different follow-up messages depending on the rating.

• Positive reviews? You can guide clients to post them on Google, Facebook, or Yelp.

• Not-so-positive? You’ll still get the feedback privately so you can take it in, make improvements, and move forward without it being public.

💡 Coming soon! You’ll be able to request reviews directly inside Report Cards too. This will catch pet parents at the most opportune moment!

Fully Customizable to Fit Your Voice

Inside your Review Booster settings, you’ll find full control over how Review Booster works for you:

• Choose when requests get sent (manually or auto after bookings)

• Write your own request message and follow-up responses

• Set your star threshold for what’s considered “positive”

• Pick which external platforms to promote (Google, Facebook, Yelp)

You’ll also see stats about reviews sent, received, and your average rating in your dashboard.

Build Trust Right on Your Booking Page

Once you start getting reviews, you can put them to work. In your landing page settings, add a review showcase or just a clean star rating and count right on your public booking page.

That way, new clients don’t have to guess whether you’re the real deal, they’ll see the love from past clients right away.

Why Reviews Matter in Pet Care

When pet parents are choosing a sitter, walker, or caretaker, they’re looking for someone they can trust. And while credentials and pricing matter, nothing builds confidence like seeing other people vouch for your service.

Reviews are emotional proof. They help clients feel good about booking with you, and they can seriously grow your business over time.

👀 Keep an eye on the Scritches Help Center for full details on how to use the Review Booster.

In Other News

When not working on new features, I’m always looking to improve the Quality of Life in Scritches based on your feedback. Here are some smaller improvements that have been made:

• Automatic Booking Status Completion - Booking statuses will now automatically be marked as “Completed” when the last service’s end time is past. This keeps things in sync for the new Review Booster and means a little less manual organizing work for you.

• Service Window Booking Limits - Better manage your availability and avoid getting overbooked by setting a limit on the bookings that can be made in a service window.

• Quickly add multiple time slots per day - You can now quickly apply multiple service time slots to each day when making a booking as a provider. Setting up a client with two weeks of morning and evening dog walks? This should be much faster now.

• International support - Scritches was initially made with the US support first in mind. However, I want to support all major English-speaking countries. You’ll now see better formatting for phone numbers and addresses based on where you live.

• Reset Password - A basic but necessary feature now works for you and your clients

• Better mobile support - You're on the go, and Scritches should be too. I’ve made lots of tweaks to make using the browser app on your phone a bit less painful. This is an ongoing process, and something I hope to keep improving on!

• And as always, lots and lots of minor bug fixes and UX tweaks

See an issue, want to leave some feedback, or request a feature? Head over to the Feedback Forum and let me know!

That’s all for now folks ✌️